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Writer's pictureFlorence Fletcher

Digital Marketing: Steps on how to start your local business

Updated: Apr 18, 2022





Suppose you have an aptitude for skills that you think would make money for you, such as baking, furniture-making, and teaching other specialized skills you know there is a need for. Starting a business is not as straightforward as it looks. Though starting a business is very daunting for most of us, there is help. And to help start you off on your path to success in business, here are nine helpful tips to consider before you start your business (https://www.entrepreneur.com/article/175242).


  1. Build Your Business Leadership Skills

The first thing you need to work on before starting a business is forming the person who has what it takes to run a business. Do you have the proper habits that can enable you to take on the demanding task a business will always ask from you? Do you have the skills to build a relationship with your potential strategic partners? Most importantly, do you know the technical details of the industry you want to engage in?



2. Do Your Initial Market Research

Once you decide on a business, it is time to see if there is a need for your products and services and if you have competitors. Without a demand for your products, you may need to consider other products or a modified version of your products that will cater to your target audience. Next is to look at your competitors. They are not entirely a threat to your business because you can learn from them, especially the more successful and established ones. Most importantly, you need to make a detailed study of your target market. It would help if you determined what they need and how your business can satisfy THAT need.



3. Make a Business Plan

A business plan is essential for you to start and sustain your business. First of all, you will need this document later to justify your loan application. Second, your business plan serves as the “bible” for your business. Contained herein is the essential information you will need to look back to as you run your business. You need to state tangible goals on reasonable timelines. Setting your goals and time horizons will be easy for you and your staff to craft strategies and actions to attain those goals.


4. Register Your Business

Once you have a name, a logo, and branding in mind for your business, this is the perfect time to register your business. Start registering your business with your state’s Secretary of State or the local chamber of commerce offices to help you with the details. Once you have your business name registered, you will need to establish your business credit. Note that establishing and building on your business credit will help you along the way as you need funding.


5. Fund your business

Among the essential things, your business needs are sufficient funding. There are several ways to get financing for your business, both formal and informal. Standard business loans are available to you through banks and credit unions. You may approach the nearest Small Business Association office to check how you can get low-interest loans for start-ups. As for informal sources, you may ask for initial funding from close friends or your family. However, it pays to build a sturdy credit score as you go along. Funding your business in critical times can be a matter of survival or success.


6. Protect your business

The process of establishing your business credits includes prerequisites that will help you to protect your business. First of all, you need a separate business bank account. Note that your business is an entity that is different from yours. Having a separate business account will help you concentrate on all the financial matters that concern your business, such as payroll, monthly payments, etc. The next step is to take out the appropriate business insurance to protect your business from unexpected turns of events specific to your market conditions. Most importantly, it would help if you had a SWOT (Strength-Weakness-Opportunities-Threats) study incorporated into your business plan. Note that your strategy will rely on what you learn about your business.



7. Build a Website

Let’s face it. Everybody is on the internet. Most people seek a business for their needs through searches. With over 90% of searches involving people looking for local businesses, having a website that appeals to your local market can give your business instant traction with your target market. However, simply having a website does not always end well. For it to achieve your aims of getting leads and sales for you, you need to have help for optimizing such that it will rank well in relevant searches and make you do what you want your target audience to do.


8. Hands-on Work In The Initial Stages

Starting a business isn’t easy. You may need to do hands-on work in your business for essential work such as operations, finances, human resource development, marketing, and sales, among others. Books and the internet can only offer enough information to help you with the basics. However, you will need to engage in your business closely to learn about all the unique problems your business encounters daily.


Takeaways:

I hope you find this list helpful. I always wish to inspire people like me to run a business of their own and make it big. However, like what I have experienced in a decade of running a business of my own, running a business has risks that you will only encounter as you go along the process. Fortunately, we have help from more experienced small business owners who can act as guides to warn us about things that we might overlook that can harm the growth of our business. Tips such as SEO (Search Engine Optimization) are among the best investments I made for my business. It has a significant return on investment. It freed me to do essential tasks such as paying more attention to my finances and training my people to be more awesome.


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